The John Lewis name is synonymous with quality and personal service. Their new At Home brand is all about inspiring people with the very latest in furniture, homeware and technology from up and coming designers and established names. So we were delighted to be asked to help develop the new At Home brand in collaboration with brand programming specialists Integrity.
After researching and developing the signage concept and proving it through prototyping, we went straight into producing the signage for the very first new dedicated flagship At Home store which opened in Poole. This high profile project included all the external 4m totems, the welcome signs and the high level lettering on the building – thin for aesthetic appeal with no visible fixings. We also took care of all the internal wayfinding and directories all the way through to the back of house areas. After a highly successful launch we went on to manage the signage for more stores as they rolled out throughout the UK.